But no matter, I must know some kids to buy for this year. The only opinion I have on the effectiveness of this direct mail campaign is that I do not have any children. All in all, it certainly makes for some of the best Christmas gift ideas. And just when you aren’t expecting it, some stickers show up for the kids. Old reliables such as Mickey and Monopoly right along with Pokémon. And of course these are cross branded with well known icons from movies such as Star Wars and Frozen. LEGO, Hot Wheels, Melissa & Doug and others. Next you move into some of the most well known brands. What is in the catalog?įirst off it starts with a thick stock “Wish List” that let’s kids fill in their favorites. Now by no means do I think that Amazon will reap massive sales from an outdated form of marketing, but it definitely catches the attention of some of us older “kids” and maybe ended up building their brand awareness for someone like me. : Gift Guide: Stores Deals Gifts under 10 Gifts under 30 Gifts under 50 Gifts under 100 Gifts under 200 Online shopping for Gift Guide from a great selection at Stores Store. By the time I received it, it had already been gone through a few times by other family members with dog eared pages, rips and tears as well as many items circled with ink. These thick glossy covered magazines were chock full of everything a family could want from tools to clothes and especially Toys. Our 2021 Holiday Gift Guide, curated by Post reporters and editors, brings together suggestions in eight topic categories that speak to the individuality of the recipient. I just wasn’t expecting to find this but what a wonderful addition.Īs a child I recall names like JC Penney, Sears and Spiegels. Within all of the princess and dinosaur products, there were many themes of learning. I was pleasantly surprised to run across a page dedicated to products that introduce children to coding. To start with, most pages make use of QR codes to take people directly to the products on that page through the Amazon APP. But from a marketing perspective, it provides all sorts of interaction and creativity. When these lists are released is a good indication of what’s to come in terms of ad scan drops throughout the holiday season. Walmart, Amazon and Target tend to release these in late August or early September. A hand written wish list, holiday post card, color by number crayon page. A toy list is a pre-holiday season peek at the toys that will be the most popular gift picks come December 2021. It is jam packed with the hottest brands and lots of gift ideas.īut there are also a whole bunch of activities and fun items. To say that this is a toy catalog is every bit true. The 2021 Christmas Toy BookĪs for the Amazon catalog itself, I have taken a look at it and has some great new things for kids and projects for families. 8″ Tablet with Google Kids Space – Usually $99 but on sale for $59 from November 10-14th.These Documents are meant as a reference only. Lastly, I checked every link on the old categories to make sure they are all still live and substituted when necessary. Since the pandemic, we have spent more time playing games than ever and know what we are talking about! I also added another grandparent category, since everyone said they wanted more options for their hard-to-shop-for moms and dads. With more than 350 million products, Amazon has fantastic gift options for every member of the family this holiday season. One new category I want to call out is the family game category, because it includes all of my family’s absolute favorites. Underscored readers haven’t been able to get enough of this eye mask ever since we named it the best sleep mask on the market. This includes new categories like gifts for amateur gamers, theater kids, anime lovers, wizards in training, tiktok addicts, comic book fans, puzzle lovers, and kids who need to get off the couch. Then I included all their lists from previous years, broken down by age.Īfter that, we’ve got kid categories by interest starting with all the new listings. Thank goodness for Nordstrom Rack, which is brimming with affordable gift-worthy finds. Next up, I added new wishlists for Mazzy, Harlow, Jack and Neve. It also comes with a case! Their inclusion in this gift guide is sponsored, but I genuinely think it’s a great product and a great deal, especially if you want your kid’s online access to be limited to age appropriate content. Kids Tablet is usually $99 but is on sale for $59 from November 10-14th. I also included a listing for a tablet that comes loaded with Google Kids Space, who is a partner of mine this year. This includes a lot of the items you guys listed when I asked what’s on the top of your kid’s wishlists on Instagram. Since the guide is long, let me break it down.Īt the top, I put the hottest new toys this year.
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