Multi-million dollar facilities feature lavish decor, stage lighting, and sound systems. Swanky Settings – No dingy back-alley vibes here. With its franchise model firing on all cylinders, Deja Vu has secured its spot as the big kahuna of strip clubs by perfecting a magical mix of entertainment options:īombshell Babes – Only the hottest, most talented dancers make it on the Deja Vu stage, selected from hundreds of auditions. Now that‘s the kind of owner I wouldn‘t mind tossing a few singles to! What Sets Deja Vu Apart in the Skin Biz He‘s known for taking special care of his staff and promoting a safe, respectful environment. Lumley is a veteran of the industry, investing over $5 million so far into his clubs. Swinging over to the Midwest, the Saginaw club is owned by a fella named Gene Lumley, who operates two other Deja Vu locations in Maryland and Pennsylvania. They‘ve kept the beers flowing and booties twerking in Redding since 2005!Īnecdotally, I‘ve heard J&J is operated by a husband and wife duo who originally met as bartender and dancer at a competitor club. This Northern California hot spot is owned by independent franchisee J&J Entertainment LLC, who also run a few other small adult clubs in the area. A Peek at the People Behind Two Popular LocationsĪlright, let‘s peek behind the curtains at who owns a couple of the most buzzed-about Deja Vu destinations: To this day, RCI still owns a number of corporate clubs, but works with over 200 franchisees to keep the Deja Vu dollars flowing. Head honcho Michael Peter established a parent company called RCI Management Services to oversee these franchising activities and brand management. Their solution? A franchising model! This allowed independent owners to operate Deja Vu clubs locally while still getting that sweet brand recognition and corporate support. As Deja Vu continued expanding, Michael and Lloyd realized they needed help managing all these sinful establishments popping up from Michigan to Louisiana. Now operating a raunchy strip club empire takes some serious business savvy. Talk about a serious glow-up! Handing the Reins Over to the Franchisees By the late 90s, Deja Vu was generating over $100 million in revenue annually. Over the next 10 years, Michael and Lloyd rapidly expanded by opening over 50 more Deja Vu strip clubs across the Midwestern and Southern U.S. Lines were wrapping around the corner every night! At the time, Downtown was mostly known for its rowdy bars and dangerous streets – so these guys were taking a real risk plunging into the skin business.īut their club quickly built a reputation for its lively atmosphere, reasonable prices, and gorgeous gals. Our story begins in 1985 when two buddies, Michael Peter and Lloyd Roberts, opened up the first Deja Vu Showgirls strip club together in Downtown Minneapolis, MN. Let me walk you through the fascinating history and franchise model that keeps these naughty nightclubs packed with frisky fellas each weekend! Deja Vu‘s Humble Start as a Mom-and-Pop Strip Club Well lucky for you, I‘ve dug deep into the origins, ownership structures, and operational strategies that have allowed Deja Vu to dominate the industry. But who‘s really running the show behind these provocative curtained doors? Hey friend! Have you ever found yourself mesmerized by the neon glow of a Deja Vu sign beckoning you toward a night of adult entertainment and intrigue? As one of the biggest players in the strip club scene, Deja Vu has built quite the empire over the past 30+ years.
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